6^th ANNUAL DIGITAL MARKETING for FINANCIAL SERVICES
MIDWEST
SUMMIT

The only event series designed for financial services leaders overseeing digital marketing strategy, operations and technology

Voco Chicago Downtown

Wednesday, October 9 &
Thursday, October 10, 2024

DRIVING CUSTOMER GROWTH THROUGH IMPACTFUL DIGITAL MARKETING & EXPERIENCE STRATEGIES

The 6^th Annual Digital Marketing for Financial Services (DMFS) Midwest Summit returns to Downtown Chicago in 2024. Meet marketing, digital, and growth leaders from top North American financial brands, including JPMorgan, Prudential Financial, Bank of America, Citi, Nationwide, State Farm, Fidelity Investments, and many more. Secure your spot today to:

Benchmark and create a robust business strategy that will result in sustainable customer growth.
Maximize ROI through expertise-sharing on how to leverage the latest innovative technologies and practices.
Set up an effective organization, empowered by data, tools, and the right talent to achieve customer primacy.

The DMFS Summit is an in-person event, providing you with face-to-face networking opportunities and bringing the most influential and engaged decision-makers in one place. The conference will also be streamed virtually via our closed platform to expand content reach.

UNPACK MARKET, TECHNOLOGY & CONSUMER TRENDS TO ELEVATE YOUR BUSINESS STRATEGY

Re-establishing the value of marketing as a growth centre vs cost centre and aligning your business for digital growth.
Setting up an agile marketing organization and structuring efficient, empowered teams.
Analysing the most impactful GenAI use cases and moving them through the pilot and execution stage.
Orchestrating omnichannel marketing campaigns and continuous customer experience.
Scaling hyper-personalization in the age of first-party data.
Enabling sales and business development teams through automation and AI-powered tools.
Scaling content creation abilities and measuring content effectiveness across channels.
Adapting to the future of SEO, SEM, and paid media to maintain reach and engagement.
Making better data-driven decisions rooted in strong attribution strategies and insight maturity.

VIEW AGENDA

JOIN INTERACTIVE NETWORKING SESSIONS

Take a deep dive down the digital marketing and innovation rabbit hole and join one of our roundtable discussions.
Share common challenges and best practices with your peers on a niche topic area that is most relevant to your business priorities.
Enjoy a quick icebreaker during speed networking and achieve your conference networking goals in a fun and agile fashion.
Exchange LinkedIn information and grow your network by meeting like-minded individuals.
Brainstorm innovative methods to fill the gap in your digital growth strategies.

JOIN US

2024 FEATURED SPEAKERS

Alejandra Denda

Chief Marketing Officer,
The Federal Savings Bank

Danielle Bateman Girondo

Chief Marketing Officer,
Midwest BankCentre

Lisa Zakrzewski

Chief Marketing Officer,
Leverage Retirement

Sheryl Markov

Executive Vice President, Head of Digital, Design & Delivery,
Northern Trust Corporation

Ben Udell

Senior Vice President, Digital Innovation,
Lake Ridge Bank

Marco Carrucciu

Vice President, Marketing,
TradeStation

Matt Lattman

Senior Vice President, Card Acquisition Marketing,
Discover Financial Services

Nina Edwards

Vice President, Emerging Technology & Innovation,
Prudential Financial

SEE ALL SPEAKERS

HARNESS THE POWER OF AN IN-PERSON EVENT SUPPORTED BY A VIRTUAL EXPERIENCE PLATFORM

Our two-day agenda is designed to help you capture the most value out of the connections you will make onsite. The content is also available on-demand via our virtual platform.

Cultivate lasting connections and plan your meetings through one week of pre-event virtual networking on the summit platform.
Get your toughest questions answered through interactive discussion and in-person formats, such as roundtables, industry vertical breakouts, workshops, and panel Q&As.
Benchmark and create winning strategic priorities for your business through our exclusive closed-door Leader’s Circle gathering, designed for C-level leaders driving business growth.
Consult industry experts on your business and technology challenges with the help of an in-person and virtual exhibitor hall.
Connect and build purposeful relationships with peers who have similar interests and career objectives using AI matchmaking tools and filters.
Enjoy on-demand speaking sessions and content that can be viewed anytime, anywhere.

SAVE MY SEAT

DRIVE DEMAND GENERATION WITH INTENT-BASED BUYERS

The Digital Marketing for Financial Services Midwest Summit brings together the biggest names in financial services and provides them with leading digital marketing and experience solutions. It enables them to access strategically focused content in an environment conducive to forging lasting business partnerships.

This is your opportunity to cultivate relationships with the industry’s key influencers and buyers at this exclusive event. Build your pipeline with qualified sales leads by taking advantage of one of our sponsorship opportunities now.

SEE SPONSORSHIP OPPORTUNITIES

Testimonials

Encouraging to see innovative and creative ways to solve the issues, constraints and challenges in a highly regulated industry. It’s nice to get out of your comfortable home environment to meet peers face to face, who have new and inspiring ideas.

SVP, Digital Marketing & Content Strategy

Bank of America
The wealth of experience at the conference is amazing. If you are in the Digital Marketing field for Financial Services, this is one of the must-see, must-attend conferences.

VP, Digital

Macquarie Banking and Financial Services
One of the best parts about events like this is actually getting to hear case studies, instead of the op-ed pieces you can read about in a blog. Really seeing the strategy go through with the analytics and results has been very helpful for us.

Digital Marketing Strategist

Lincoln Financial Group
The content and speakers exceed my expectations!

Chief Compliance Officer

Oxford Financial Group
It was a great experience. It was really interesting to hear different perspectives on what is a bit of a niche industry and niche practice. I’ve been to other marketing conferences that are a bit more broad, so I felt like at this particular conference I was able to write down a lot of key takeaways that I can implement in what I do every day.

Vice President, Strategy & Research

State Street Global Advisors
Excellent quality of presenters. Good variety of topics around digital issues, even beyond marketing.

AVP, Strategy

Standard Life
The speakers have been great… Brainstorming and gathering different ideas and approaches to figure out where to go next to be a leader and provide the experience we want all our customers to have.

AVP, Product Marketing

Horizons ETFs
Good networking opportunities. Better quality content than other conferences I’ve been to.

Director, Marketing

Investors Group
This is the first time that I’ve attended this event and I’ve really enjoyed the experience. I found it interesting to hear from other marketers, to get a sense of solidarity that we’re all dealing with similar challenges. But it’s also very helpful to understand how people are dealing with these challenges, how they are solving some of the same problems we all have. Hearing best practices is always very helpful.

Group Vice President, Advertising, Promotions & Sponsorships

M&T Bank